Alcohol advertisment

firefly.com

The first thing you notice when looking at the advertisement is not what is being advertised, the firefly vodka, but instead the woman on the picture. It seems that the new way of advertising, which is the same as the old way is draw the attention. It can be seen that the woman is in a white dress with the rest of the photo is blurry except for the woman and the swing. The white dress seems to bring a point about the idea of innocence and purity that many people in the south do not think of when thinking about vodka. Then the catch phrase, "what does long island know about sweet tea?" to those who drink it easily refers to the long island sweet tea which is a mixture of alcoholic beverages, yet the firefly is sweet tea flavored vodka. The advertisement seems to make the vodka something that is safe and brings and idea that is contradictory to the southern belief. While this belief is widely held by the southern baptist it is the belief by mainstream culture to clump the whole south into the same idea. Yet the advertisement tries to bring that "good ole" southern feel, of purity and how something as simple as swinging on the tire can bring enjoyment for hours. The advertisement while in the picture alone could be called misleading, the rest of the advertisement is very straight forward and gets the point across that this is something that the south knows and that it is something that you should try if you like sweet tea.